Privacy Statement
We are a Data Controller under the terms of the Data Protection Act 2018. We are registered with the Information Commissioner No: ZA474142
This Privacy Notice explains what patient Personal Information the practice holds, why we hold and process it, who we might share it with, and your rights in respect of your Personal Information.
Our Contact Details
Practice name and address: Lichfield Dental Care, 67 Shortbutts Lane, Lichfield, Staffordshire, WS14 9BU
Practice telephone number(s): 01543 264557
Practice e-mail address: practicemanager@getasmile.co.uk
Practice website: http://www.getasmile.co.uk/
Person responsible for Data Protection queries: Lynsey Mason
What types of patients’ Personal Information do we hold?
The practice holds patients’ Personal Information in the following categories:
- Name, identity, (e.g. date of birth) and contact details
- Family details including anyone who may need to give consent for your care
- Medical history, your GP’s details, your NHS number
- Dental history, records of treatment provided, x-rays and photographs
- Payment details and financial information in connection with your care
- Correspondence relating to your care
Why do we process patients’ Personal Information?
“Process” means we obtain, store, update and archive your Information. Patients’ Personal Information is held for the purpose of providing patients with appropriate, high quality, safe and effective dental care and treatment.
What is the Lawful Basis for processing your Personal Information?
We hold patients’ personal information because it is in our Legitimate Interest to do so. Without holding the information, we cannot provide dental care.
What do we do with your Information?
We will only share your information if it is done securely and it is necessary for us to do so.
- Your personal information may be securely shared with other healthcare professionals who need to be involved in your care (for example if we refer you to a specialist, need laboratory work undertaken or need to consult with your doctor)
- We may also share your personal information securely to third parties where we are required by law or regulation to do so. This may include: The General Dental Council, The Care Quality Commission, Dental payment plans or insurers, NHS Bodies
How long do we keep your Information for?
We keep patient records for as long as required by law and professional guidelines, after which they may be securely destroyed.
Your rights
You have rights under data protection law including the right to be informed, access your data, have incorrect data corrected, erasure in certain circumstances, and to raise a concern with our Data Protection Officer Lynsey Mason (01543 264557) or the Information Commissioner’s Office (www.ico.org.uk/concerns, 0303 123 1113).
How the NHS and care services use your information
Lichfield Dental Care is one of many organisations working in the health and care system to improve care for patients and the public. You can find out more or register your national data opt-out choice at www.nhs.uk/your-nhs-data-matters. Our organisation is currently compliant with the national data opt-out policy.

